esposa Family Harley-Davidson

Welcome to June

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Yeni and I just got back from a quick trip to Chicago… visiting her brother as well as celebrating our first month of married life. 🙂

It was a short drive (few hours) from Michigan to Chicago, and figuring the parking in Chicago would be interesting, we chose to take the Versa instead of the Expedition. Although, if we hadn’t have needed the trunk space, taking the Harley would have been much more fun. The more highway driving I do, the less I love Michigan roads. It’s funny too, as the second we hit Indiana, the road just smoothed out and we just smiled. Then, when you hit Chicago, well… welcome back “holes in the floor.”

Coming up this week… some Twitter coding, more Asterisk work, and if all goes well, a motorcycle ride up the east coast of Michigan with the wife 🙂 (We have a new bluetooth headset to test as well as a trip to Albany to prepare for)


Motrin Moms

Heard about Motrin Moms?

So Motrin (yeah, the pain reliever) just a little headache today courtesy of Twitter. They launched a new ad campaign targeting the pains of moms… however… the campaign did not sit well. Not well at all.

Mothers took offense to the add (perhaps the claims that carrying a baby is in fashion now) and posted complaints on twitter. Motrin ended up blogging an apology:

By Kathy Widmer, Vice President of Marketing, McNeil Consumer Healthcare

This weekend, a lot was said about Motrin on Twitter and in the blogosphere. Unfortunately, it was not the kind of conversation that we here at McNeil had hoped to be at the center of.

For those who haven’t been following this, it all began when we ran an advertisement online over the weekend that talked about babywearing – which is a term that we used to describe carrying a child in a sling or wrap.

It was meant to engender sympathy and appreciation for all that parents do for their kids, but did so through an attempt at humor that missed the mark and many moms found offensive.

Now as you can imagine, we certainly didn’t mean to offend moms through our advertising. As a mom of three girls, I understand many of the comments made and agree that we know what’s best for our kids and for ourselves.

On behalf of McNeil, I’m sorry if you found this advertisement insulting. We are are in the process of removing it from our website. Unfortunately, it will take longer for us to remove this advertisement from magazines as several are currently on newsstands and in distribution.

One bright spot is that we have learned through this process – in particular, the importance of paying close attention to the conversations that are taking place online. It has also brought home the importance of taking a broader look at what we say and how it may be interpreted

My take? Very interesting on how Twitter can create quick impact… now it’s time to move on to something better… like the economy, Darfur, domestic violence, or anything.

Controversial Motrin Moms Commerical on You Tube


I have a yellow crowbar now

Yellow Crowbar, Utility Knife…

Punk bands from the 80’s?

Spackle, Measuring Fee…

Things you bought at Home Depot

And we have a winner. 🙂

Home Depot has carpet marked significantly lower than my previous estimate. They are running a 199 whole home installation (plus 15 bucks to move furniture)… and promised to have it done before next Friday. I’m as optimistic as life allows.

Now it’s off to Larry’s Subs to join Mr. Armstrong in a late night meal.

Did I mention how into Twitter I am lately? Crazy.