I’m a lucky guy. Besides having a smoking hot wife, I’ve also been able to meet some incredible people — some incredibly smart people.

One of these people, John Spence, is a great author, speaker, consultant, and advisor who makes the very complex awesomely simple. He also happens to post some amazing advice on his blog, such as:

Let me make this as Awesomely Simple as I can: for the vast majority of businesses today the ONLY competitive differentiator you have is the level of service you deliver to your customers. People can copy your product, your price, your location, your hours, your decor, your uniforms, your marketing and advertising… they can copy just about everything you offer… except the quality of the service your front-line employees deliver and the relationships they build with your customers. For many of you reading this blog, Amazing Customer Serviceor lack thereof – will be the sole determinant as to whether you are successful in your business or not. Please take a moment to read that last sentence again and think about it very carefully!John Spence re Customer Service

Great man with great advice.