Ben Franklin Effect

[][1]Benjamin Franklin We all know my love of Benjamin Franklin— which means I am completely biased. Let’s face it… he’s one of the founders of our country (assuming you’re in the United States). His quotes from hundreds of years ago still carry relevance in our daily lives. From electricity to mail, freedom to libraries, this man probably touches your life on a daily basis. That being said, today’s lesson of greatness revolves around The Benjamin Franklin Effect. Don’t worry, we’ll cover the what, why, and how… starting right now. ...