Motrin Moms

Heard about Motrin Moms? So Motrin (yeah, the pain reliever) just a little headache today courtesy of Twitter. They launched a new ad campaign targeting the pains of moms… however… the campaign did not sit well. Not well at all. Mothers took offense to the add (perhaps the claims that carrying a baby is in fashion now) and posted complaints on twitter. Motrin ended up blogging an apology: McNeil Meets Twitter – We Hear You November 17th, 2008 By Kathy Widmer, Vice President of Marketing, McNeil Consumer Healthcare This weekend, a lot was said about Motrin on Twitter and in the blogosphere....