I subscribe to Seth Godin’s email where each day my inbox receives his latest blog post. The man writes often. Every day. So each day, by noon, I’ve read one of his posts.

Some I quickly skim. Others I read, think about how it may apply to me… and digest it. Others just click.

Take for example three marketing lessons from Broadway.

… activating people who already like you is far more productive and profitable than it is to spend time and money yelling at people who are ignoring you.Seth Godin, Three marketing lessons from Broadway

It’s a great read.