Posted: Jul 15, 2007
I admit it — I love movies. Whether it’s quoting dialogue, mentioning an obscure reference, or just general film trivia, I love talking about movies. To make things worse, the only thing I tend to talk about more than movies is my dog.
So where am I going with this?
Lately, there’s something about going to the movies that just irks me… it’s not the main gripes that most people have, such as ticket prices, audience behavior, or theatre quality. Actually, I think those issues are fine — ticket prices match inflation, I can’t remember the last time I heard a cell phone in the theatre, and with stadium seating who can complain?
What lights a fire for me are the commercials shown before a movie. Not the previews… everyone knows I love the previews… I’m talking about the product commercials that we are forced to sit through before getting to view the featured presentation.
Even though I’m not angry about the price of a movie ticket, I am bothered at the thought of paying to see a commercial – or in most cases, several commercials. Whether its Tiger Woods pushing the newest SUV or images of those M&M candies, there is no reason for me to watch advertisements in a movie theatre.
If I were King, I would make it simple… for each commercial shown before the movie, your ticket price is reduced by a buck fifty. At this rate, I would have been paid almost 2 dollars to see Harry Potter (which, by the way, is a great movie).